Currently, Mobiky has no US distributor so retailers have to deal directly with the headquarters/factory in France. Naturally, individual dealers buy in smaller quantities and this drives up unit cost. Additionally, with no distributor to handle warranty claims, local dealers have to communicate with France for parts. Lastly, the value of the Euro has substantially increased unit cost. I know because I sell this bike...
It's the distribution channel.
ReplyDeleteCurrently, Mobiky has no US distributor so retailers have to deal directly with the headquarters/factory in France. Naturally, individual dealers buy in smaller quantities and this drives up unit cost. Additionally, with no distributor to handle warranty claims, local dealers have to communicate with France for parts. Lastly, the value of the Euro has substantially increased unit cost. I know because I sell this bike...
Regards,
Larry Lagarde
RideTHISbike.com